Business Goal:
To increase the number of qualified leads, grow an email list of engaged prospects, and convert more people into paying clients through a simplified but effective marketing funnel.
Challenges Identified
Our Proposed Strategy
- Lead Magnet Creation + Funnel Design
- Developed a free downloadable checklist and positioned it as a quick-win value offer
- Built a simple funnel:
Freebie → Opt-in Form → Email Sequence → Call Booking Page
- Landing Page + Offer Messaging
- Designed a clean, mobile-friendly landing page to highlight transformation benefits, coach credibility, and clear next steps
- Added testimonials, short intro video, and calendar integration for easy booking
- Meta Ads Setup
- Targeted entrepreneurs, freelancers, and aspiring coaches based on behavior and interest
- Created multiple ad creatives and copy angles to test which message resonated best
- Ran A/B tests on headlines, lead magnet positioning, and CTA formats
- Automated Email Sequence
- Wrote a 5-email welcome series to nurture subscribers toward booking
- Included case studies, behind-the-scenes coaching tips, and client results
- Strategically placed call-to-action links to the paid offer
Expected Outcome
- 3x increase in daily email signups within the first 30 days
- A consistent stream of 10+ coaching call bookings per week
- A long-term asset (funnel + audience) that can be used for future launches or digital course promotions
- Leads were coming in organically but inconsistently
- No structured funnel in place to capture interest
- Lack of automated follow-up system
- Website was informative but not conversion-focused
Tools Used
MailerLite · Meta Ads Manager · Calendly · Notion (for client tracking) · Canva (for lead magnet) · WordPress (landing page)