Business Goal:
Increase online sales and build a predictable stream of new customers using paid digital marketing.
Challenges Identified
- No ad campaigns currently running
- Low website conversion rate
- High cart abandonment
- Inconsistent branding across landing pages and socials
Our Proposed Strategy
- Audience Research & Ad Setup
- Identified top-performing skincare audiences
- Built Meta Ads campaigns with engaging creative assets
- Set up custom pixel tracking and events
- Funnel Design & Landing Page Optimization
- Designed a conversion-focused landing page
- Included a lead magnet for first-time buyers (10% off code)
- Added trust signals: reviews, clean design, fast-loading UI
- Retargeting & Scaling
- Created retargeting ads for cart abandoners and website visitors
- Set up weekly performance check-ins for budget adjustments
- A/B tested different creatives and CTA placements
Expected Outcome
- Aim for 2x return on ad spend within 60 days
- Increase average order value by 15%
- Build a growing customer email list for remarketing
- No ad campaigns currently running
- Low website conversion rate
- High cart abandonment
- Inconsistent branding across landing pages and socials
Tools Used
Meta Ads Manager · Shopify · Google Analytics · Canva · Clarity for heatmaps